AI tools have completely revolutionized the content creation game. So, what are the best tools for creating content right now, and which ones can save us massive time while helping us garner more views, subscribers, and followers? Nikki Saunders, from Deeper Than the Brand, a seasoned content creator and podcaster, spends considerable time testing and researching these tools. Let’s delve into her insights.

Favorite AI Tools

Nikki highlights several AI tools that she finds indispensable. First and foremost is ChatGPT, which she considers a game-changer, especially with recent updates like the integration with DALL-E 3. The ability to generate images and modify them seamlessly within the chat interface is particularly exciting.

Opus Clip: Simplifying Video Editing

Another favorite tool is Opus Clip, which excels in repurposing long-form videos into shorter clips. Its feature-rich functionality, including adding captions, logos, and potentially B-roll, makes it stand out among similar tools.

Fire Cut: Enhancing Video Editing Workflow

Nikki also mentions Fire Cut, a plugin for Adobe Premiere Pro, as a noteworthy addition to content creators’ toolkit. Its ability to automate tasks such as multi-camera angle editing, caption generation, and removing filler words streamlines the editing process significantly.

Optimizing Workflow with Opus Clip

Nikki shares her workflow with Opus Clip, citing two use cases. Firstly, directly repurposing YouTube live streams into shorter clips, though not all clips generated are usable, they provide quick content for platforms like YouTube Shorts. Secondly, adding a personal touch by incorporating extra visuals in edited clips, which she believes enhances engagement and aligns with her brand’s style.

Final Thoughts

Despite the efficiency AI tools offer, Nikki emphasizes the importance of human touch in content creation. While AI streamlines processes, personal intervention ensures content resonates authentically with the audience, ultimately driving better results.